Privacy Policy

This Privacy Policy explains what personal data we collect when you visit or shop with Match Me Clothing (the "Website"), and how we use, store and share it.

1. Information Collected at Checkout

When you place or attempt an order, we collect what's needed to process it:

name;
billing address;
delivery address;
payment details;
email address.

We call this "Order Information." Together, Device Information (below) and Order Information make up what we mean by "Personal Information" throughout this policy.

2. Information We Collect Automatically

When you browse the site, we automatically pick up certain details about your device, including browser type, IP address, time zone, and some cookie data. We also track:

which pages and products you view;
what website or search term brought you here;
how you move through and interact with the site.

We refer to this collectively as "Device Information."

3. How We Use It

Order Information is used to process orders, arrange delivery, send confirmations and invoices, and keep you updated about your purchase. We also use it to help prevent fraud, improve the shopping experience, and, where you've opted in, send you marketing about our products.

Device Information helps us understand how the site is used so we can improve its design, functionality and marketing.

4. How We Collect It

Cookies, small files stored on your device, often holding an anonymous identifier. Learn more about cookies and how to disable them at allaboutcookies.org.

Log files, which record activity on the site, including IP address, browser, ISP, referring/exit pages, and visit timestamps.

Web beacons, tags and pixels, small electronic files that help us understand browsing behavior on the site.

5. Cookies From Third Parties

We use cookies from:

Google Analytics, to see how visitors use the site and where it can be improved.
Google Ads, to measure ad performance, track conversions, and show relevant ads to past visitors (remarketing).

More on how Google handles data: google.com/policies/privacy
Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
Manage Google Ads personalization: myadcenter.google.com

6. Targeted Advertising

We may use your data to show you ads relevant to your interests, mainly via Google Ads. Learn more about how this works from the Network Advertising Initiative: networkadvertising.org.

7. Who We Share It With

We share personal data with select third parties needed to run the store and deliver our services:

Shopify, our ecommerce platform, see their privacy practices at shopify.com/legal/privacy.
Google Analytics and Google Ads, for site analytics and ad measurement, see Google's policy.

We may also disclose information where required by law or to protect our legal rights.

8. Do Not Track

We don't currently alter our data practices in response to browser "Do Not Track" signals.

9. Data Retention

We keep your order information on file for as long as needed, unless you ask us to delete it.

10. Your Rights

Depending on where you live, you may have certain rights over your personal data, such as the right to access the information we hold about you, request correction of inaccurate details, or request deletion. California residents, for example, have specific rights under state privacy law. We process your data either to fulfill our contract with you, such as processing an order, or in pursuit of our legitimate business interests.

To exercise any of these rights, contact us using the details below and we'll do our best to help.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, or for legal or operational reasons. We'd recommend checking back here from time to time.